When Joyce Azria created her new brand, Avec Les Filles, she knew exactly the type of customer she wanted to cater to: the millennial. Joyce stated in a recent interview, “As a millennial, I really felt like no brand understood the way I shop and no brand addressed who I was as a customer,” And I’m sure every millennial including myself can agree with this statement, as such an individualistic generation begins to beautifully maneuver its way into the fashion industry. Joyce wanted to take an opportunity and show what trends she really thinks millennials love.
So what exactly are we loving right now? When asked Azria about the generation’s current favorite trend, she pointed to a playful look that’s perfectly in keeping with the statement sleeve trend of 2017: ruffles. Joyce stated, “This spring, I would say ruffled tops are a huge trend,” and she hit the nail right on with ruffle long-sleeve blouses, woven tops, and button-down shirts. Of course, Avec Les Filles has the perfect piece to test-drive the trend: the Ruffled Sleeve Top, which rings in at a reasonable $58, and also perfect match for the millennial budget.
Speaking of perfect prices, Azria was very strategic when it came to setting price points for different parts of her brand, exceptionally well for the millennials. Joyce stated, “The clothing items are all at an entry price point of under $100, but the line does stretch up to $595 in the apparel collection. So it’s a high-low mix that’s really in line with the millennial girl and how she dresses.” We are obsessed with Joyce’s specific attention to detail with her brand’s target market and strategic pricing, providing what a true millennial young adult wants, specification. Its what our generation is all about, and on top of the magnificent individualistic emphasis on Avec Les Filles , have you seen these ruffle pieces? They are perfect for any #ootd and #ootn. We are truly obsessed.
Avec Les Filles Ruffled Sleeve Top ($58) This top is one of our favorites and fits in perfectly with the statement sleeve trend.
Aves Les Filles Elbow Sleeve Lace Top ($68) This sheer lace top is the perfect for parties and those outfits of the night, its form fitting and completely in the budget.
Avec Les Filles Layering Tee ($38) You can never own too many striped shirts, and this tee is perfect for layering a cute outfit when you’re going a million places in the day.
Avec Les Filles Jersey Wrap Dress ($68) Wrap dresses are insanely flattering, and go flawlessly with a edgy cut leather jacket.
Avec les Filles Dropped Lapel Gilet ($98) You’ll want to wear this to work every single day, and it literally goes with anything.
We hope you will enjoy Joyce Artzia and Avec Les Filles as much as we do, I guess it’s a millennial thing! Let us know your favorite pieces in the comment below.