Miami Swim Week is the biggest swimwear fashion event in the world. This huge event just took place last week in Miami, with many designers waiting to show their new swimwear pieces. The event started on Thursday, July 20th and it went until Wednesday. Miami Swim Week brings together the biggest and the most popular brands as well as not so popular ones, hoping to make a huge statement. “Swim Week is the biggest platform for the swimwear industry in the U.S. It could be a chance to find the hottest new brand, or the chance to find a new distributor, a new contact, a press opportunity — it can be anything,” – says Cece Feinberg. She is the owner of the PR agency Cece Feinberg, that has been a part of the Miami Swim Week since 2004.
Over the weekend, Frankies Bikinis debuted their 2018 Resort Collection at SWIMMIAMI. In Florida, the showcase displayed various California-inspired, sultry swimwear on Saturday, July 22.
The collection, Golden State of Mind, included various colors, textures, and prints influenced from the West Coast. The color palette included hues of the ocean and sunsets with soft pinks and dark blues. The swimwear varied from one pieces and bikinis with ultra-flattering fabrics and various, edgy cuts. The show included models such as Josie Canseco, Ashley Moore, Kyra Santoro, Sofia Jamora and more to further encompass a sun-kissed, California essence. The overall collection was created by designer Francesa Aiello for an overall sporty, but feminine aesthetic.
“Like everything else in the world, I’m evolving,” said Aiello. “I’d like to think that my designs for this collection are who I am as a 22 year old woman–different, new and more mature than my last. It’s an elevated aesthetic for the Frankies Girl–effortless, edgy and universally fitting.”
Frankies Bikinis continues to show at Miami Swim Week with new designs, inspiration, and creative style.The stage was set-up with an ethereal vibe, including a bed in order to create a “slumber party” environment. The models were also in custom silk robes backstage in order to further support this theme. With the newest collection, Frankies Bikinis shows its growth as a brand since its establishment in 2012. Created out of necessity for the “perfect bikini” by Aiello, the designer moved forward to high-profile shows including Miami Swim Week in 2014. Since then, the young designer has continued to participate in the fashion case as the youngest to have ever shown at swim week.
Now with a full e-commerce site running, the brand continues to build. After the release of the brand’s 2018 Resort collection, the premium swimwear will be through the brand’s website: frankiesbikinis.com. Prices range approximately from 75 to 225 dollars, according to the site.
What was your favorite designer from swim week?
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Xx, B