How’s your week going? Our is great, Friday is just around the corner and not to mention official images from the H&M and Erdem Collaboration are finally here and we had to show you guys what this collaboration is all about. This collaboration was first announced back in July 2017, London-Based designer Erdem Moralioglu brings his romantic silhouettes and beautiful prints to the fast-fashion retailer on November 2, 2017.
The collection includes both men’s, and women’s clothing as well as some amazing accessories. Erdem is officially the latest brand to team up with H&M. This London-based designer Erdem Moralıoğlu is bringing his romantic aesthetic to the fast-fashion retailer with new women’s apparel and his first-ever menswear collection. The capsule will “reinterpret the design themes from some of his most celebrated collections,” according to a press release.
“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” the designer said in a release. Erdem is the newest addition to the slew of brands tapped by H&M, following Kenzo in 2016, Balmain in 2015, and Alexander Wang in 2014. The collaborations for this project aren’t only fashion-based. H&M also poached renowned filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby) to direct the campaign. The brand has plucked similar talent in the past last year’s ads were photographed by Jean-Paul Goude.
“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form,” Luhrmann said in a statement. Erdem x H&M will be premiere on November 2 at select H&M stores and online at hm.com.
We had to show you guys what this amazing collection is all about!
What do you think? We would love to hear your thoughts in the comments below!